The Chanel Perfume Adverts are aimed at an age group which is of 20-30 and above . This varies from the perfume for example reviews show that the Chanel No.5 perfume is stronger and preffered by older females this in comaparison is varied by the Coco Mademoiselle perfume which is aimed at a younger audience therefore the adverts are created to appeal to the specific age group. Firstly the representaion of the Coco Madeimoiselle advert allows the audience to relate to the advert as it appeal to them ; a young actress is used and there is connoatations of sexualastion this appeals to younger audiences as they want to look and feel just like Keira Knightley in the perfume advert - to feel "sexy" and confident.
The advert appeals to females as the perfume is a famous brand and the famous Quote by Marylin Monroe which was that all she wore in bed was Chanel attracts a wider audinces and can attract the male gender as they may want to purchase it for their partner so that they can use it in the same way . Reviews show that the coco mademoiselle edp "most beautifull fragrance I have ever smelt in my life" , "signature scent" .
The perfume advert was filmed in Paris which is the centre location for creation of Perfumes , Paris is a well known place for the creation of famous perfumes brands and the coco mademoiselle perfume commerical . Keira Knightley wears a camel coloured Leather motorcycle body suit and helmet whilst she rides a Ducati Bikes.
The representation of Chanel Adverts is that it is represented to attract young audiences and it appeals and appeal to all ethnic minorties the advert is white dominated but with there is a mixture of French People within the advert used displaying the location of the advert and the foundation of the Advert.
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